Comments on: Local Businesses – Cut Your Marketing Costs Through Location Targeting http://bibimukherjeesblog.com/2009/12/18/target-your-audience-locally/ Voice of the insignificant, small and unaccounted events , people & establishments, together making a big impact Fri, 13 Aug 2010 18:01:18 +0000 hourly 1 http://wordpress.com/ By: Albert Howes http://bibimukherjeesblog.com/2009/12/18/target-your-audience-locally/#comment-24 Albert Howes Sun, 10 Jan 2010 17:55:26 +0000 http://curvetrends.wordpress.com/2009/12/18/target-your-audience-locally/#comment-24 What is to stop competitors from doing same thing, just as they do in phone book - Yellow Pages - and newspaper, and radio and direct mail. Is exclusivity offered? I don't think so. When I do searches for Tanning Salon in a zip code, I get all Tanning Salons within about 5-10 miles! So how does that work to my benefit? Target marketing on a exclusive, local, repetitive basis gives best ROI because you never know when a prospect is ready to buy. Other than they sign on to a 'newsletter' from your company, once they close the web page without buying, you're done. Internet gets a lot more 'lookers' and 'wishers' just filling time. The buyers are looking for immediate gratification of free shipping, tax-free, or price cuts. I have a better solution that lowers advertising cost, increases exposure, and brings in new customer dollars. I will not go into here out of respect. Make It A Great Day - Don't participate in this recession - advertise more! Al Howes What is to stop competitors from doing same thing, just as they do in phone book – Yellow Pages – and newspaper, and radio and direct mail. Is exclusivity offered? I don’t think so.
When I do searches for Tanning Salon in a zip code, I get all Tanning Salons within about 5-10 miles!
So how does that work to my benefit?
Target marketing on a exclusive, local, repetitive basis gives best ROI because you never know when a prospect is ready to buy. Other than they sign on to a ‘newsletter’ from your company, once they close the web page without buying, you’re done. Internet gets a lot more ‘lookers’ and ‘wishers’ just filling time. The buyers are looking for immediate gratification of free shipping, tax-free, or price cuts.
I have a better solution that lowers advertising cost, increases exposure, and brings in new customer dollars. I will not go into here out of respect.
Make It A Great Day – Don’t participate in this recession – advertise more!
Al Howes

]]> By: Twitted by wookiesam http://bibimukherjeesblog.com/2009/12/18/target-your-audience-locally/#comment-21 Twitted by wookiesam Tue, 29 Dec 2009 14:51:03 +0000 http://curvetrends.wordpress.com/2009/12/18/target-your-audience-locally/#comment-21 [...] This post was Twitted by wookiesam [...] [...] This post was Twitted by wookiesam [...]

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