What is Ittadi?

” Ittadi ” means “etc” in Bengali – A language spoken by almost 200 million people in parts of Eastern India & Bangladesh ; The region I hail from. While growing up, I had noticed a compelling habit amongst the native speakers  of ending a sentence with “Ittadi”. To me,  it was an incomplete statement. I saw it as a lack of  extra effort to include the ” unnecessary or unimportant” aspect of your speech.

Since then, I have wondered.. who decides what is unimportant or what should be left out or included in life..what if we , the wise men of this planet, decide to leave out something very  important within that “Ittadi” ? Are we leaving out an  energy that could have had changed our lives?..These questions and many more have led me to believe that “etc”  holds the biggest potential.

“Ittadi” is a powerful term. It encompasses the  not so important component that gets cropped off at the end of a sentence, an event or even life and is clubbed into a single phrase . Together, they can move the world.

It ties in with the sole purpose of my current venture “Curve Trends Marketing

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